When tasked with rebranding the Arts and Design Department, I chose to center the concept around perspective. In every major within the department, perspective plays a pivotal role, offering fresh viewpoints and unique visions for every design. By embracing this theme, I aimed to reflect the department's diversity and creativity while highlighting its dynamic nature. This rebranding initiative not only celebrates the essence of perspective in design but also underscores its transformative power in shaping innovative and compelling visual narratives.